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Eukaryon

Class Year

2006

Keywords

verbal cues, olfactory stimuli

Abstract

What is in a name? Could it be that an item’s title or label bears so much influence as to tweak our perception of that item’s properties? Apparently so. It appears that our senses can be effortlessly mislead by our brains into believing that we like or dislike a particular stimulus, based upon the description assigned to that stimulus.

Disclaimer

Eukaryon is published by students at Lake Forest College, who are solely responsible for its content. The views expressed in Eukaryon do not necessarily reflect those of the College. Articles published within Eukaryon should not be cited in bibliographies. Material contained herein should be treated as personal communication and should be cited as such only with the consent of the author.

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