2015 - 18th Annual Steven Galovich Memorial Student Symposium

Presentation Title

Jolly Good Fellows; A Small Business Promotional Plan

Location

Skybox

Abstract

As a part of the ENTP 346 Entrepreneurial Marketing course, we analyzed how Jolly Good Fellows, specializing in baked goods, might expand their market presence by focusing on unique target markets using a number of product line extensions. The research focused on baked goods in the catering industry and changing the perceptions of these products through new and innovative marketing methods. The presentation will provide an overview of how the use of competitive and industry analyses led to recommendations that were formulated in a comprehensive 12-month promotional plan for the company.

Presentation Type

Group Talk

Start Date

4-7-2015 2:30 PM

End Date

4-7-2015 3:45 PM

Panel

Promotional Plans for Small Businesses

Panel Moderator

Darlene Jaffke

Field of Study for Presentation

Entrepreneurship and Innovation

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Apr 7th, 2:30 PM Apr 7th, 3:45 PM

Jolly Good Fellows; A Small Business Promotional Plan

Skybox

As a part of the ENTP 346 Entrepreneurial Marketing course, we analyzed how Jolly Good Fellows, specializing in baked goods, might expand their market presence by focusing on unique target markets using a number of product line extensions. The research focused on baked goods in the catering industry and changing the perceptions of these products through new and innovative marketing methods. The presentation will provide an overview of how the use of competitive and industry analyses led to recommendations that were formulated in a comprehensive 12-month promotional plan for the company.