2015 - 18th Annual Steven Galovich Memorial Student Symposium

Presentation Title

Entrepreneurial Marketing; An Advertising Campaign for the Playground

Location

Skybox

Abstract

Through a group project in the ENTP 346 Entrepreneurial Marketing class, we worked with Sonam Technologies LLC, a new Lake Forest business that has invented the latest technology for testing playground surfaces and promoting playground safety. In our presentation we will share components of a comprehensive promotional plan that we presented to the company to help solve their challenge of becoming recognizable to the 250,000 playgrounds and 17,500 school districts in the United States. The promotional plan includes an analysis of the external factors that influence the company’s ability to do business in a national market and an integrated marketing communications plan for the company

Presentation Type

Group Talk

Start Date

4-7-2015 2:30 PM

End Date

4-7-2015 3:45 PM

Panel

Promotional Plans for Small Businesses

Panel Moderator

Darlene Jaffke

Field of Study for Presentation

Business, Entrepreneurship and Innovation

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Apr 7th, 2:30 PM Apr 7th, 3:45 PM

Entrepreneurial Marketing; An Advertising Campaign for the Playground

Skybox

Through a group project in the ENTP 346 Entrepreneurial Marketing class, we worked with Sonam Technologies LLC, a new Lake Forest business that has invented the latest technology for testing playground surfaces and promoting playground safety. In our presentation we will share components of a comprehensive promotional plan that we presented to the company to help solve their challenge of becoming recognizable to the 250,000 playgrounds and 17,500 school districts in the United States. The promotional plan includes an analysis of the external factors that influence the company’s ability to do business in a national market and an integrated marketing communications plan for the company