2015 - 18th Annual Steven Galovich Memorial Student Symposium

Presentation Title

TAP into Purpose; A Promotional Plan for a Small Business

Location

Skybox

Abstract

The ENTP 346 Entrepreneurial Marketing course provided us with the opportunity to discover how to expand TAP into Purpose, a small life coaching small business, through marketing and advertising. The goal was to gain awareness for TAP into Purpose and the benefits of life coaching, while converting the audience into clients. Research focused on the life coaching industry while applying basic marketing strategies within the promotional mix to the identified target markets. This presentation includes a summary of the promotional plan recommendations as well as implementation and budgetary information.

Presentation Type

Group Talk

Start Date

4-7-2015 2:30 PM

End Date

4-7-2015 3:45 PM

Panel

Promotional Plans for Small Businesses

Panel Moderator

Darlene Jaffke

Field of Study for Presentation

Entrepreneurship and Innovation, Business

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Apr 7th, 2:30 PM Apr 7th, 3:45 PM

TAP into Purpose; A Promotional Plan for a Small Business

Skybox

The ENTP 346 Entrepreneurial Marketing course provided us with the opportunity to discover how to expand TAP into Purpose, a small life coaching small business, through marketing and advertising. The goal was to gain awareness for TAP into Purpose and the benefits of life coaching, while converting the audience into clients. Research focused on the life coaching industry while applying basic marketing strategies within the promotional mix to the identified target markets. This presentation includes a summary of the promotional plan recommendations as well as implementation and budgetary information.