2016 - 19th Annual Steven Galovich Memorial Student Symposium

Presentation Title

North Shore Pro-Active Health: A Small Business Promotional Plan

Location

Skybox

Abstract

This presentation offered a look at a comprehensive promotional plan resulting from a collaboration of business and art design students. This was compiled for a state-of the art chiropractic office who offered an innovative approach to health-care. This concept involves a relaxing spa-like atmosphere while maintaining a professional setting as well as the finest in chiropractic medical care. This presentation offered North Shore Pro-Active Health a fresh marketing campaign for attracting patients (business-to-consumer) as well as positioning their operation favorably in the mind of referring doctors (business-to-business). Specific advertising & marketing tools along with media analysis and the recommended implementation plan will be presented.

Presentation Type

Group Talk

Start Date

4-5-2016 10:30 AM

End Date

4-5-2016 11:45 AM

Panel

Small Business Promotional Plans

Panel Moderator

Darlene Jaffke

Field of Study for Presentation

Art, Business, Entrepreneurship and Innovation

No downloadable materials are available for this event.

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Apr 5th, 10:30 AM Apr 5th, 11:45 AM

North Shore Pro-Active Health: A Small Business Promotional Plan

Skybox

This presentation offered a look at a comprehensive promotional plan resulting from a collaboration of business and art design students. This was compiled for a state-of the art chiropractic office who offered an innovative approach to health-care. This concept involves a relaxing spa-like atmosphere while maintaining a professional setting as well as the finest in chiropractic medical care. This presentation offered North Shore Pro-Active Health a fresh marketing campaign for attracting patients (business-to-consumer) as well as positioning their operation favorably in the mind of referring doctors (business-to-business). Specific advertising & marketing tools along with media analysis and the recommended implementation plan will be presented.