Class Year

2015

Date

4-2-2015

Document Type

Thesis

Degree Name

Bachelor of Arts (BA)

Department or Program

Economics

First Advisor

Amanda J. Felkey

Second Advisor

Kent Grote

Third Advisor

Verena Bonitz

Abstract

It is very costly for any country to invest in marketing campaigns with the aim to attract more tourists. Therefore, the targeted market should be able to provide a high number of tourists as well as generate, ideally, high-spending tourists. The purpose of this study is to make recommendations to the Mauritian Government as to which markets it should intensify its marketing campaigns. Mauritius has been aiming to increase its tourist’s arrivals by 1 million per year. Using an empirical model, this study provides suggestions as to which markets will provide high-spending tourists. In total, eight markets are proposed; the Nordic countries, the Netherlands, United Arab Emirates, Japan, North America, Russia, and Switzerland.


Included in

Economics Commons

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