Bachelor of Arts (BA)
Department or Program
Amanda J. Felkey
It is very costly for any country to invest in marketing campaigns with the aim to attract more tourists. Therefore, the targeted market should be able to provide a high number of tourists as well as generate, ideally, high-spending tourists. The purpose of this study is to make recommendations to the Mauritian Government as to which markets it should intensify its marketing campaigns. Mauritius has been aiming to increase its tourist’s arrivals by 1 million per year. Using an empirical model, this study provides suggestions as to which markets will provide high-spending tourists. In total, eight markets are proposed; the Nordic countries, the Netherlands, United Arab Emirates, Japan, North America, Russia, and Switzerland.
Jhummon, Deeya Karishma, "Investigating prospects for luxurious tourist destinations: A case study of the island of Mauritius" (2015). Senior Theses.